招牌 zhāopái

1. zhāopái noun a shop sign
   Domain: Modern Chinese 现代汉语
   Notes: (CC-CEDICT '招牌'; Guoyu '招牌' 1; Mathews 1931 '招牌', p. 27)
2. zhāopái noun a signboard; the reputation of a business
   Domain: Modern Chinese 现代汉语
   Notes: (CC-CEDICT '招牌'; Guoyu '招牌' 2)
3. zhāopái noun reputation
   Domain: Modern Chinese 现代汉语
   Notes: (CC-CEDICT '招牌'; Guoyu '招牌' 3)

Also contained in

招牌菜 、 招牌纸 、 招牌动作